Diving deep into cultures, people and lifestyles to figure out what unwritten rules they live by. That what makes them unique, what is natural to them but new and exceptional to an outsider. Asking the right questions, spending time with people and exploring who they are.
Generation Z is where most of my expertise and knowledge lies. I’ve researched them in numerous ocasions around multiple topics and for many purposes.
See my work page for previous projects I’ve worked on.