Work

Consumer, culture and lifestyle research and strategy projects I’ve worked on.

Currently I work part time at This Memento to view projects I’ve worked on click the link below:

Hedone Apparel

Rotterdam streetwear culture and lifestyle target group research

Freelance project


Rotterdam based brand Hedone wanted to get more of an insight into its cities young streetwear culture and lifestyle enthusiasts.
By asking them to fill in an extensive survey and moodboards visualising Rotterdams streetwear culture and lifestyle scene.

This resulted in consumer insights and trends which helped the brand marketing, content creation and insight into what is happening in the world of their consumers.

Moodboard by consumer

Moderation & Deep Dives


Interviewing, moderating a focus group or diving deep into someones life from dusk till dawn, to really get to know someone.

Consumer, Culture & Lifestyle Research

Researching a target group/culture by various methodologies which uncovers the (un)written rules they live by.

Product Design Direction


Based on research coming up with consumer input and trend based product design, concept and collection direction.

Brand Strategy



Actionable results translated into brand strategies, whether that is brand, marketing, or retail.