Researcher & Strategist

IMG_6968In 2016 I graduated International Lifestyle Studies (BSc.) as a trendwatcher and concept developer and graduated with a thesis on the Dutch female sneaker culture. After graduation I started working as a qualitative researcher and brand strategist at This Memento, where I worked mainly in the sportswear, sneaker and streetwear scene for some of the biggest brands (like Nike, Reebok, Foot Locker and Hema) creating retail, brand, product and digital strategies. I’ve had the opportunity to do research all over Europe – I was most active in Paris, London, Berlin and Liverpool.