Maartje is a freelance qualitative consumer researcher and brand strategist with a focus on culture, lifestyle, and brand strategy. She immerses herself in cultures, people, and lifestyles to uncover the unwritten rules they live by— exploring what makes them unique and identifying aspects that feel natural to them yet appear new and exceptional to outsiders.
Specializing in Generation Z, with extensive research experience spanning a wide range of topics, tailored to diverse purposes and audiences.
See my work page for previous projects I’ve worked on.
Brands and companies I’ve worked for/with:
Clients
Nike, FunX, Foot Locker, Reebok, Hema, Jordan, Timberland, HOKA, McDonald’s, NPO, Crepe City, Thuisbezorgd.nl, Puma, JD Sports
Agencies
This Memento, MARE, Canvas8, Protein, Phoenix Strategy
Maartje's Footprint 