Everything happens for a reason. Why people do what they do, why all of a sudden we want to wear pink, why less is more. Society changes and with that peoples needs and desires.
Trend forecasting is observing, researching, explaining and predicting how these things change. Our society is getting more user centered and that is why companies should know what their target group wants and which developments are going on in society.
These needs, desires and on going events in society can be translated to fashion directions such as the concept of a collection, colours, shapes, materials. Which can be used as guidelines for designers and brands.
When collections have been designed and buying season is starting trends can help choose themes and be materialized into products.
For any questions or more information feel free to contact me.